Any web resource, which set out to get loose and take a high position in its chosen niche, should be regularly replenished with new information that will cling a visitor for a living and do not allow him to relax - this is an axiom known to every webmaster and in the implementation of the concept filling sites valuable content every minute around the world spent a very decent money.
And no wonder - a commercial project in need of texts that would guide the visitor on the merits of a product; entertainment sites need constant updating obsolete materials, and news resource aims to ensure that a topical news item was filed not only timely, but also exciting, and as not been able to do its competitors. Thus it appears that original content is not only a success for the owner of a particular site, but also a source of permanent income for those who have a penchant for writing articles, reviews and other text material on a particular topic.
In this small article we will consider such a thing as SEO-copywriting and give practical advice for those who wish to devote their time in this fascinating work, and this work - if you look at it seriously - may well become an alternative to the main specialty, whatever it is not. But first things first. Profession copywriter (copywriter) began long before the advent of the Internet and the activities of a person who is in her contract, was that to create a slogan or display text that would not leave the consumer indifferent to the advertised and promoted products in the marketplace. In other words, a copywriter (in the classical sense) - a person who is able to issue slogans are deposited in the memory, and induces the commission of certain acts.
This definition has retained its importance and so far, but now, copywriters often referred to as a man who knows how to write texts on a certain subject (often narrow) and, as a rule - to order. Activities copywriter - a source of constant incremental content to anyone, even a little bit hyped site that seeks to preserve and, of course, increase your position. Thus, the question - "Where do I get content? - Very often you can hear - "Refer to the copywriter.
Copywriter same can be born, but they can also be - everything depends on, specific rights and his abilities. The ability can manifest itself immediately, but could give themselves felt, and after some time. But the fact remains that if a man discovered in myself a gift as the ability to coherently express their thoughts and later record them on what a carrier - that he, without doubt, can go where the work is devoted to this article. To date, there is a considerable amount of web services operating on the principle of exchange - copywriters send their texts, which are posted on the server in trial mode, and wish to purchase these texts, spread money and become possessors of unique content for your site.
Addresses as of such systems, through which the sale of unique content, easily can find the typical search requests - we're not going to give specific url, just for the simple reason that it could be considered as advertising the course, well and our resource is not engaged in the promotion of any sites.
The challenge facing the copywriter, usually consists of two elements. First, it directly text - the text that is interesting, original and informative. As far as the second element, then there needs special explanation.
As you know, cyberspace and the principles on which it develops, to a large extent, based on the results of search engine keyword queries the user - in fact, at present, namely, search engines are the main source of targeted traffic on virtually any resources that are available for viewing.
For this reason, optimization, specific site to search engines is one of the most important factors, which ultimately leads visitors is on this page.
Site optimization for search engine (known as Seo-company) includes not only the organization of regular perelinkovki pages within the site, not only the deployment of external links to your site from other, more tangible, resources, and not just the constant build-up of these options, and more literate and placement of key words in those texts that will be indexed by search engines, and available for public viewing. For this reason, people who want to make this or that text was discovered by a bot and its place in the extradition, great attention is paid to optimize the text materials for specific key requests - because they are a source of targeted traffic.
Thus, the second challenge for the copywriter, is what would be the result of his work was a text which, in addition to the purely informative aspects contained would still need-optimal number of keywords designed specifically for search engine bot.
From the foregoing it is evident that copywriter should be able not only to write texts on a given topic, but also optimize them, depending on under what are the key demands they will in future be covered. If you touch on the topic keywords, the volume of this article is unlikely to be enough for what could detail all the tricks which are seasoned copywriters to achieve the optimum combination of informative text and density contained therein keywords. We note only that the criterion of 3-8% is widely seen as the best - if such saturation of the text does not acquire taftologichnogo nature and will be indexed by search engine exactly as it should. But the "common opinion" rely, as is known, it is not necessary - the world is dynamic and search algorithms are no exception to this rule. Therefore, everything depends on the experiment, experience and practice - these three pillars will indicate the right direction. SEO-copywriting - a field of activity in which, without doubt, a first sight the man who possesses such qualities as imagination, perseverance and, of course, ingenuity. Revenues copywriters Runet same as everywhere else in the world, differ primarily on how copywriter proficient.
Of course, the copywriter who has to show that the client in the proof of the above-mentioned qualities, will receive for writing the article much more than a novice who has just gaining momentum. The minimum price for the same textual material the size of 1 kilobyte usually ranges from 2 to 4 dollars - hence, a professional, for the same amount, ask to have 9 or higher. But it all depends on the customer and on its ability - beginner to start with $ 2 and gain experience, gradually raise the bar.
And now a little about the features which are characteristic of copywriting as such. Writing original text can be done in various ways. For example, the original text can be taken out of my head, based solely on personal knowledge, which it is stored and, as you can, reshape someone's original story in its own way, to create completely new content that will be copyrighted creation, nothing inferior to the originals - not in terms of copyright, nor on other criteria. This type of copywriting called "revrayting" (rewrighting) and, apparently, it can be considered completely independent direction in copywriting. Revraytery, again, can be divided into two categories, namely - revrayterov that reworking article based on material published in their native language and those who take as a basis for publication in a foreign, but this topic has not yet been elucidated For example, in runet.
Thus, if have knowledge of foreign languages at a fairly reasonable level and still be good to translate texts into their native language, you can profitably apply these skills through the transfer of various current interviews, or, say, reviews on popular, but not before raspiarennyh this hour, the goods. As you can see, the field of activity is not any outlines the framework - just select what any of the options and get to work. Well, if you have to take into account is the fact that every day more and more runetovskih sites tend to acquire a foreign language version, the above-named copywriter at any moment can retrain to be an interpreter and a moment of creative crisis, he will not face unemployment.
In conclusion, as I would like to say about that in the copywriting profession is another positive zest - and it is valued much more than the money that paid for the work. Positive is that doing writing articles for print, copywriting faced with an incredible amount of information which must penetrate and digest. It turns out that the copywriter - is an erudite man, who constantly, will or will not, develop their horizons, acquire new knowledge and does not stop in its development. Here one might ask - surely, copywriter pay money for what he perceives this world?
